Ending Scourge of Obesity Motivates America’s ‘Most In-Demand’ Personal Fitness Trainer to Reveal Business Success Blueprint
by Anonymous

Raleigh, NC September 15, 2004 -- In an effort to impact the obesity problem plaguing America, top personal trainer Phil Kaplan of Phil Kaplan’s Fitness in Sunrise, Florida, shares his personal training business success blueprint in an interview with Eric Ruth of Fitness Marketing Systems. The interview was recorded and is available free of charge to fitness professionals at www.PersonalTrainerProfitVault.com.

“Obesity has reached epidemic proportions among America’s adults and is now spilling over onto our youth, as well,” says Kaplan. “The ‘miracle cures’ and ‘diets’ are not the answer. In fact, they can do more harm than good. Personal trainers can have a tremendous impact on the health and well-being of Americans, but they need to learn how to ‘touch, compel, capture and thrill’ clients,” Kaplan says.

“Most of the personal training certifying organizations do a fine job of teaching fitness professionals how to be technically proficient,” explains Phil Kaplan, “but the majority of certified personal trainers are struggling to get clients, professional positioning, and make a good living in this industry, in spite of the huge demand for a proven solution.”

“I’m called America’s ‘most in-demand’ personal trainer, commanding $250 per session with a waiting list of clients, because of my foundational philosophy, which has two parts. First, always give more value than is expected, and second, treat each client like the most important person in the world.”

In the interview with Eric Ruth, Mr. Kaplan expounds on those business tenets and provides specific, detailed examples of how they result in the attraction of more clients, enhanced positioning and increased profits for personal trainers, and weight loss, fitness and lifestyle-improvement for clients.

Phil Kaplan is a highly regarded educator, fitness business leader and twenty-year veteran personal trainer. His passion and enthusiasm resonate with personal trainers who believe in the importance of their profession. Career-minded fitness professionals are encouraged to obtain a copy of Kaplan’s business-building interview free of charge at www.PersonalTrainerProfitVault.com.

Eric Ruth, president of Fitness Marketing Systems in Raleigh, North Carolina, provides fitness marketing and business-building strategies, systems and tools to over 4000 personal trainers worldwide.

CONTACT INFORMATION:
Eric Ruth
Fitness Marketing Systems
(703) 395-2465
http://www.PersonalTrainerProfitVault.com
http://www.HowToSellFitness.com





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